The difference between a coach and a mentor

Understanding the difference between a coach and a mentor makes it clear when you need to decide on which one is the right one for you. I believe every business should have a coach and a mentor. Both play a role and can help you excel in whatever it is you do.

Please leave your comments below (I will respond, I promise) and let everyone else know how you measure success and what you do every day to grow to the person you want to be.

What a coach can do for you?

What a coach can do for you?

You are at the stage where you know that something has to change, but you’re not sure what and how it should change.
You feel stressed out and as much as you think you are doing the right thing, something is missing.

You are aware that you’re lacking direction. You have lots of ideas, but you don’t know which ones to follow.
Your current job just won’t give you the things you want, but it pays for the bills and as long as it works you don’t really want to touch it.

But somehow you’re looking for something to do for the future that brings up enough money without stressing you out too much.

Let me point out what I believe needs to happen:
You need to walk away from the idea of HAVING TO do something to WANTING TO do something. You need to get some purpose into it, something higher then you or money can ever be. Something that will inspire yourself and others.
The easiest way to look at it is understanding that money, time and effort are just a form of measurement. You need to decide what you want to measure.
[bctt tweet=”You need to decide what you want to measure” username=”entr_academy”]

Whatever it is that gets your attention, you need to give it some purpose. That could be that you decide to become the best in your field and help others achieve their dreams and goals. It doesn’t matter if these are friends, family or customers. As soon as you realise how you can help others you will see your purpose which is much bigger then you. This is the driving force of successful people.

With this in mind you can measure your success on the impact you have in your field. If you are really good at something that is of value for someone else, money does not play a role. It will always be there and as better you are as more it will be (the measurement of your skill, talents and implementations).

The first step is going to be your decision to make it happen
[bctt tweet=”First Step: Make a decision” username=”entr_academy”] The second step is deciding in which field you’re going to become the best
[bctt tweet=”Second Step: Choose the field you’re going to become the best” username=”entr_academy”] The third step is identifying your current position, skills and talents
[bctt tweet=”Third Step: Identify your current position, skills and talents” username=”entr_academy”]

The next step is to decide on your market, the niche in which you will be know as THE expert (as smaller the niche as better), learning about the people in that field, about their problems, worries and impacts they have or want to have and introducing yourself to the market.

After that it is time to identify the areas that match your skills and talents and where you most likely would have the biggest impact now. Developing strategies, products and services that will help your customers to get where they want to be in the best possible way.

The last step is to create a business model that will support all of this and guarantees a continues platform for your amazing work.

Like you, I strive to become the best in my field and I measure myself in the success my clients have and I know what it takes. Seeing my clients becoming successful (based on their own measurements) is amazing.

As a business coach this is what I do with my clients. Creating an environment where they feel save to develop their skills and talents, explore their chosen market niche and become part of it.

Do you have a business coach?

How to do marketing?

Talking about the changes in marketing and what is required and works today. Social Media plays a major role today in most marketing plans, but its going wrong so often.
The biggest difference between the old marketing channels and today’s social media is the ability to communicate directly with potential clients.

Please leave your comments below (I will respond, I promise) and let everyone else know how you measure success and what you do every day to grow to the person you want to be.

How to identify your niche market?

How to identify your niche market?

We all heard the experts telling us when starting your business you need to know your niche market. But why do you need to do this?

The first thing I do when starting with a new client, I play the business game. In its essence, I take my client on a virtual journey through the processes of creating a business. It allows my client to get to know the ins and outs and while going through the tour I discover at what stage I need to focus on most. It clears a lot of misunderstandings in creating and running a business and takes away the fears, uncertainties and false expectations. Identifying your niche market is a very important part of that journey and one of the main deciding factors for the direction and success of the business. To understand the idea of a niche market we need to look at the two main types.

[bctt tweet=”Identifying your niche market is a very important part of that journey” username=”entr_academy”]

Product Niche
This is probably the most common type of niche for entrepreneurs. The entrepreneur decides on a specific product with a specific function and sees that as the base of the business. The job now is to find customers who will get most out of this product and will most likely buy it. The business is based on a product. The entrepreneur might decide to sell cleaning products under the assumption that most people need to clean and takes that as the main reason to create the business. The focus is on the products or services and that someone will buy it. Most entrepreneurs I meet start with this process. In their mind it seems far easier. All they have to do is create a product, polish it off and put it out for sale. I call this the shopping mall principle.

[bctt tweet=”I call this the shopping mall principle” username=”entr_academy”]

The product niche is often used if the target market cannot easily be identified or if the entrepreneur hasn’t got a good connection to that segment. The business idea is based on selling as many products or services as possible and the aim is to make them available to anyone interested. Because he already decided on the product, finding customers will be the main focus. The same would be for a hairdresser who is opening a shop to offer his services. The product already exists (hairdressing). The biggest risk would be to find the right spot, for the right price, to attract as many possible customers. There are many resources out there explaining ways to make this as little risky as possible. Have a look at the lean startup books out there where the processes are described in detail.

Customer Niche
Here the entrepreneur decides on a specific customer group and looks for ways to help this group using the experience and expertise available. The entrepreneur has not developed a product or service yet, but decided to help the chosen customer niche with his experience or expertise. The entrepreneur might be a member of a football club and found that the distribution of tickets for the games is far to costly and complicated. As a web-developer he decided to create a new website for the club members to ease and improve that process and to save the club a lot of money.
The customer is clearly the main factor in this business and because of the connection the entrepreneur has in this niche, he aims to support that group in whatever way he can. That forms the basis of the business. The important part is that it all starts with a customer and the products and services are based on their requirements and needs. I call this the consultant principle.

[bctt tweet=”I call this the consultant principle” username=”entr_academy”]

Taking the previous example of the hairdresser, the entrepreneur decides to focus his expertise and experience on a specific customer market, lets say men with hair-loss problems. Looking at this market, the hairdresser develops his products or services based on the customers and their needs. The entrepreneur does not need to look for customers, he already knows who they are. He needs to find the right product or service to help that customer segment.

Both niches can work well, but are very different in their execution. Whatever niche you chose for your own business, you will need to understand the difference and plan for it in your start-up process. Many businesses might start with one niche type and later move to another. However, I believe it is much easier to decide on the type that works for you best right at the beginning and then stick with it. Whatever type you choose, your job must be to become the best in the game and there are many examples out there of people wo became very successful using either niche type. If you would like to know which type would be the right one for you, tell me below.

Which niche is the one for you?

If you like this post, have a look at this one:

Important Business Questions To Ask Yourself (37)

How not to fail

Every start-up faces failure at one point. But only a few manage to turn failure into a success and in this video I explain how this is done.

Failure is part of success and both belong together. Once you accept that, you know what you have to do to turn failure into success.

Please leave your comments below (I will respond, I promise) and let everyone else know how you measure success and what you do every day to grow to the person you want to be.