A question most of us have been asked in the past:
What do you do?
How do you answer this question? If it takes you more then 10 words to describe what you do, chances are that you’ve never really thought about it. What is it you do?
I answer this question with 3 simple words:
I help entrepreneurs
This statement does not define how I do it or why I do it, it just answers what I do. This is the base of everything I do. If I think about a new technology, a new strategy or any other advancement, I measure it against that statement. Does this help me to help entrepreneurs?
If I can answer that question with a clear yes, I will consider it. It is the base of all the products and services the Academy offers. It is also the base of my business idea and the reason for me to get up every day: “Today I help entrepreneurs”.
It is also the question I ask myself before I go to bed in the evening: “What have I done today to help entrepreneurs?”
If you are running a business, make sure you know WHAT you are doing!