As you probably know, not everyone is made to be an entrepreneur.
Some like the idea, but are far too scared even to try. Some might be dragged into it only to discover it is not for them. Others can’t find the right thing to do, which in its essence means they are not entrepreneurs. They are just caught in that cycle.
This is probably the worst scenario, as they measure any other job or work against their idea of what it means to be an entrepreneur. They are caught in the middle until some circumstance forces them out of it in either direction.
On top of that, more and more young entrepreneurs see their business as a project with a start and end date. It’s like the Olympics, they try to win the gold medal and prepare for it like crazy, and when the Olympics are over, they go back home looking for the next thing to do.
During that process, they completely forget the core reason a business exists: their customers. Try to sell a product by telling your customers that they need to decide because next year you won’t be here anymore. How many do you think would buy from you?
Reality check: why am I doing this?
Let’s face it running a business is not much different from most other jobs. You have to turn up, give the best you can and keep doing it over and over. If you’re thinking about leaving your current job because of that, prepare yourself for a big surprise. Running a business is hard work, and most decisions you’ll have to take can make or break your business. There is a high level of risk involved.
It all starts with the reason you want to be an entrepreneur. Let me give you an example.
A friend of mine is very much into healthy foods and struggled to find the right sources from where to buy the products he wanted. Talking to others with a similar interest, he discovered that he was not alone with this problem.
Out of this, he decided to open up a store to provide all the foods which were hard to get. Today he runs a chain of shops very successfully. He started the shop because of his own need, and after discovering and confirming this need with many others, he made it work.
Turning skills into value
Money has never been the issue and certainly not a reason for starting the business, but as he told me, it was the best thing he ever did.
Being in business is not about making money. It’s a way to become who you are.
Another significant fact that is often forgotten is that just because you know how to sell does not make you successful in business! You need to learn the skills to run a business.
Let’s be clear, in our society, business is not just about you getting up and doing something. Most countries have regulations that determine what you can (or can’t) do and how you will do it. And you will have to comply with all the rules defined for your type of business.
Assuming that want to be very good at your job, learning the ‘ins and outs’ of running a business is essential before you start putting your life into it.
So, are you really an entrepreneur?