Explore. Browse through our articles.
No matter where you are in your entrepreneurial journey, you’re in a great place right now.
This is one of Europe’s top three blog resources on entrepreneurship (based on Feedspot) with a wide range of topics devoted to personal development and business advice on starting, scaling and sustaining your own business.
Like it or not, change is happening all around us every minute of the day. And there, we have a choice. Go with the flow and accept that those changes will happen anyway. Or become the instigator that puts you in control of the changes you’d like to see in your life? Isn’t it time you had a change of mind?
That well-varnished expression ‘small steps lead to big improvements’ still rings true today. Since your first steps as a child, perhaps you’ve since climbed mountains, trekked across deserts…or started your own business. And all these actions begin with ‘motivation’.
With all the courage, confidence and creativity needed to start your own business, you’re raring to go. But then something in the back of your mind says “what if…?” Is this really such a good idea? Do I really want to step into the unknown? It’s only natural to have a dose of the fear factor. But there are ways you can overcome this – and live the life you really want to lead.
Finding your niche means much more than coming up with a business idea. You need to be absolutely clear about the value you will be creating for your customers and define your target market with precision. Get your positioning right – and your customers will love you!
Identifying your niche market is a very important part of your start-up journey and one of the main deciding factors for the direction and success of the business. To better understand the idea of niche marketing you need to decide what is going to work best for you from the beginning.
How many times have you used that time-honoured phrase ‘Rome wasn’t built in a day’? Not as an excuse for procrastination – but to justify that the goal you’ve set can only be achieved by taking small steps and a series of positive actions to realize the big picture. Whatever you’re building, everything starts with an action!
Have you ever asked yourself the question who and where you are? If so, what was your answer? Depending who is asking, we describe the things we believe they would like to hear. So, if you have a destination in mind and are looking for ways to get there, make sure you know who and where you are.
Your trusted, but ageing, car has broken down. It’s going to be expensive to repair. Should you scrap it and buy another car? But which make, what model, what colour…how much should you spend? Narrowing down your options makes your decision on the most desirable outcome easier…as Melanie is about to discover.