It is probably the best book of the whole series of E-myth books (entrepreneurial myth). The author Michael E. Gerber revised the original version in 2004. It’s a while ago, but the basic principles haven’t changed. What I love most about this book is the step by step approach of creating a company from scratch. His simple language is easy to follow, and everything he describes is backed by many examples from his own companies and other well-known companies. Because the book is older, some examples related to Social Media are a bit outdated, but if you understand the basics, this doesn’t matter. I found it quite refreshing. We are so bogged down by the Social Media hype that we completely forgot that business is so much more than that. A definite must-read.
From the book:
E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispel the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked the distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
By Michael E. Gerber, published 2004
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