This book is one of my bibles. I get back to it repeatedly as it goes down to the ground, it wakes me up. I love it. Steve also has a lot of YouTube videos out there explaining his theories. Worthwhile spending money on
From the Book:
“The bestselling classic that launched 10,000 startups and new corporate ventures – The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models, while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organise sales, marketing and your business for success.
If your organisation is starting a new venture, and you’re thinking about how to successfully organise sales, marketing and business development, you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.“
by Steve Blank, published 2013