A must have for any Business Owner, but I believe even more important for start-ups. This is the bible for anyone running a business. The Business Model Canvas replaced pretty much all other business planning tools on the market. I advise all of you to buy this book and work with it all the time.
Highly recommended read for any entrepreneur!
From the book:
“Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to ‘the business model generation!’”
by Alexander Osterwalder & Yves Pigneur, published 2010