Category: Blog

Are you focusing on the right thing?

Negative thoughts fuel negative actions – and often no actions at all. So how do you switch off all that negativity and blast your way out of it with positive thoughts, ideas and actions? As someone who has been there and done it, John di Stefano could well have the solution for you!

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How to make that perfect elevator pitch

The idea of the elevator pitch has been around since the elevator was invented (if you subscribe to the Elisha Otis theory of its origin)! But condensing everything about who you are, what you do and what problems you can solve into less than a minute is a bit of a fine art. Here’s some useful tips to build your confidence for when those doors glide to the ‘closed’ position.

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Bankruptcy: what’s next?

Bankruptcy is more than scary. Imagine that all you ever worked for could disappear overnight…just because you didn’t get it right. But treating it as more of a setback and a learning experience can be your inspiration for success in the future.

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Why giving up is not an option

Popularized by Billy Ocean’s chart-topping hit in 1985 – but attributed to Joseph P. Kennedy (father of US President John F. Kennedy) – the phrase “When the going gets tough, the tough get going” is the backstop for all entrepreneurs for whom giving up is not an option. Is that you?

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Who and Where Are You?

Have you ever asked yourself the question who and where you are? If so, what was your answer? Depending who is asking, we describe the things we believe they would like to hear. So, if you have a destination in mind and are looking for ways to get there, make sure you know who and where you are.

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The Art of Positioning

Finding your niche means much more than coming up with a business idea. You need to be absolutely clear about the value you will be creating for your customers and define your target market with precision. Get your positioning right – and your customers will love you!

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Do you really need a Business Coach?

If you want to be successful in business, you need to be the best you can be in your field. But as your start-up gains momentum – and you become increasingly involved in all aspects of the business – how do you acquire the skills and knowledge to survive in the future?

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Happiness and Mindfulness

Happiness is wonderful. It’s also intriguing. Can we – or should we – be happy all the time? And how do we measure happiness? We all have different views on pursuing happiness. What’s yours?

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Goals – The Good and the Bad

Why is it that so many of us are notoriously bad in meeting the goals we set? Of course, we’re only too quick to spout our excuses: lack of motivation, clarity and accountability being the usual suspects. But you can change all that by following four golden rules to set the right goals.

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Accountability equals success

Being accountable means so much more than simply reporting back. It’s all about taking responsibility and being driven by your own motivation to meet the goals of your business. Accountability also breeds success. But who are you accountable to if you’re a solopreneur?

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Becoming the Best Version of You

How do you become a better ‘you’ – especially if you want to improve your job prospects? You don’t need to reinvent yourself as it all starts with a bit of common sense, discovering your true purpose in life and having a clear sense of direction.

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How lonely do you want to be?

Loneliness, real loneliness, affects our mental and physical health. It’s like wading through quicksand towards a light at the end of the tunnel…except the light keeps getting further away. Whatever the reasons for loneliness, there is a way through…

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How to be in the right place at the right time

We all know that we can’t be in two places at the same time…yet. But even being in one place, is that the right place as far as that well known maxim of right product, right place, right promotion and right price is concerned? And being in the right place isn’t just about a physical location…

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The Funnel System

Last week during our weekly meet-up in Brussels, we were talking about the perfect sales pitch and sales process to gain momentum in the market.

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The language of an entrepreneur

Frustration is one of the biggest hang-ups for entrepreneurs, especially when starting a business. When things don’t go to plan, you get demoralized and your confidence falters. The experiences of one of clients proved that turning negatives into positives is one of the best ways of getting frustration out of your system and turning your life around.

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The Start-up Trap

This morning I received another load of emails promoting online courses and training. They usually start like this: From the constant feedback and survey responses

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Do you really want to be an entrepreneur?

Money. Money. Money. Some of us get excited about it. Some of us get exasperated with it – and the lack of it. So what do you do if your dream business is exasperating you? Here are two options that could offer a solution for you…

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man thinking, worried

Decisions, decisions…

Your trusted, but ageing, car has broken down. It’s going to be expensive to repair. Should you scrap it and buy another car? But which make, what model, what colour…how much should you spend? Narrowing down your options makes your decision on the most desirable outcome easier…as Melanie is about to discover.

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How to identify your niche market?

Identifying your niche market is a very important part of your start-up journey and one of the main deciding factors for the direction and success of the business. To better understand the idea of niche marketing you need to decide what is going to work best for you from the beginning.

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How to validate a business idea?

What would you do for a friend who’s always moaning that there’s never enough hours in the day? Buy him a clock? Nice idea, but not the ideal solution as it would only help him watch the passage of time. Dig a bit deeper and you’ll discover what your friend’s real problem is. And then you’ll be able to create the best solution to the problem.

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