It’s Saturday morning. You’re sitting at your table at home reviewing what you’ve done with your business over the last year. You’re not happy with what you have achieved, and your mind travels back in time to the day when you decided to make your dream come true.
You can remember it as if it was yesterday. You were full of enthusiasm, ready to start this great company. Little did you know about the reality of running your own business. The past year has been hard; progress was slow, and so many things didn’t go the way you were hoping. You’re starting to think that all this might not have been such a good idea.
You think about the things you’ve could have done different, the decisions you’ve made that turned out to be the wrong ones. You’re frustrated with yourself, your business, everything and everyone, but mainly yourself. In short, the business didn’t make enough money to justify its existence.
So, what are you going to do next?
You only have two choices:
You can give up, and the story ends here. You gave it a real go, but it is clear it can’t work and what is the point anyway? It is much better to count your losses and move on to something better. It is a sensible thing to do.
Or you continue. But how? It hasn’t worked so far, how can you turn this around?
The decision must be based on the reason you’ve started your business in the first place. Is that reason still valid? Is it required to run your own business to achieve your dream?
If your reason is money, there are many places you can make a lot of money. Just think about the banking and insurance industry to mention the obvious ones, or sales being another option.
If you want to change the world, why don’t you join an organisation which already works in that field? There are hundreds of them to choose from, and most of them are desperate for support.
Maybe you’re out of a job, and you struggle to find one. Maybe you like the image of being a business owner, or you’re just riding the wave. Starting your own business is a big thing right now.
Money is only an appreciation
Whatever your reason, you need to understand that running a business is about making money. The whole construct of a company is based on that. From a business perspective, everything you do has to result in making money. If making money is not something you feel comfortable with then either you shouldn’t run a business or find a business partner who loves that part and join forces.
Successful entrepreneurs understand that business is about money and that the money allows them to do the things they want to do. They are not ashamed of making money; they embrace the possibility of making money as part of their success.
Money allows the business to exist and to provide the platform needed to create real value and to have a positive impact. They see money as an appreciation from their clients for the service they provide.
Unless you understand that money is not the devil, you most likely won’t make it and keep struggling with your business. If you are not sure how to create a business model around your idea, get a business coach. Get someone who understands business and is willing to work with you. Someone you’re accountable to and helps you create the platform to make your dreams come true.
So what is it?
Do you want to be an entrepreneur?