As entrepreneurs, we love the challenge of the new, the fantastic feeling when an idea turns into reality. It is like a rush, and sometimes it’s like falling in love. We jump into it and let ourselves swoosh away.
We don’t know how it will all turn out. It’s entirely new after all – and in a way, we hope for the best and already see ourselves as the successful entrepreneur, all wishes fulfilled and a happy bunny all around. What a great dream!
While this kind of passion can be very exhilarating, motivating and can give us a lot of energy, if we want this to be more than a dream, we need to have a plan, some direction and we should take our time to get this right.
Changing the idea to reality
Mostly it starts with an idea. We see something, hear something or have done something we think could be a great business idea. We pitch it to our friends and describe it in all colours, and we have an answer or a solution for every “but” they might throw-in. We get highly excited and frustrated at the same time as we can’t understand why not everyone thinks the same way as we do.
What we seem to forget is that all those comments and the critique we receive are the best things that can happen to our idea. Let’s face it; in the end, our idea is only as good as others perceive it. Except we live in a hole, by ourselves with no contact to anyone. Then, we would be our only customer, and what kind of business would that be?
So, we need to make sure that our idea is an excellent idea for other people, specifically for the market we want to attract. It’s probably easier to look at the market first, the problems they have and to figure out which of those we are capable of solving.
This way, we know that our idea is at least pointing in the right direction. Everything we collect about our idea from the people we talk to about it will only strengthen our idea and give it form. One thing we can’t get around is talking to people about it.
I know, sometimes it’s hard, especially when you believe that someone might steal your idea. However, in my experience, the business idea is only the beginning and a tiny part of the resulting business. The biggest part is putting it all in place and putting the work in required to make it big. If your idea is straightforward to do and doesn’t require much work, it most likely won’t work anyway.
The feedback that moves you forward
Lots of people have many ideas, but if you want to find out if your idea has a chance in the world you need to learn to speak to people about it and to listen to what they have to say. You need to learn to filter out the information that can help and to see how your idea reflects with other people (your possible clients). ‘Google’ it and find out as much as you can. Depending on your circumstances, this should not take longer than a few days, and you’ll either “know” it will work or it won’t.
Describe the idea from all angles, define for who it is, why they need it, what makes your idea stand out. Bring your idea alive, out of the dream world into the real world. Now pitch it again to your friends and see their reaction. They can be a great indicator of what you are going to face.
What’s your great business idea?