There she is. Your new potential client, the one who could give you the deal of your lifetime. The things you’re going to do and say now are crucial for your success.
You know that the first 20 seconds count to get the interest you need. Are you prepared for such a situation?
In my experience most people are not prepared at all. Most can talk for hours and still don’t come to the point.
This is one of the first things I go through with my clients. It is not so much that you might come into such a situation, but more for yourself. You need to know what you’re doing, why you’re doing it, how you’re doing it and for whom you’re doing it.
If you don’t know that or can’t put it across, how can you ever expect anyone to get excited about the things you do?
Every elevator pitch needs to answer four questions:
What – What is your product or service? (Name, type and category)
Why – Why are you selling this product and service? (The problem you’re trying to solve)
How – How are you solving the problem? (The solutions your product provides)
Who – Who benefits from the solutions? (Your target customer)
Lets take an example.
I’ve developed an online learning platform (What). It is designed for anyone who’s thinking about starting a business (Who) and is looking for support, guidance and a place to improve ones skills (Why). It provides training videos, webinars, a Q&A section, one-on-one coaching sessions and gives access to hundreds of valuable resources (How).
Get attention with some action
The goal of an elevator pitch is to create interest. We want to get attention and create some excitement.
If you haven’t created your pitch yet, today is the right time to do so.
Put it on your task list with the highest priority and get on it as soon as possible. I would advise answering each question separately in a short sentence and then put them together in the order that flows easiest.
Use sticky notes if you have multiple answers to each question. Play with the order but only use one answer for each question. Avoid going into too much detail. Pick the strongest points and stick with them. Test your pitch as much as possible and refine it on the way. Again, avoid getting into too much detail and allow your listener to find her space.
I am sure once you got your pitch working your confidence level will go sky high and you’ll become eager for a chance to use it.
Now, here is my question to you: What do you do?
Use the comment section below and tell me your pitch!