Money is the driving force in most businesses. It’s the one thing they all want and they’re all measured on. Everything turns around money. When we’re talking about our business, we’re talking about money, turn-over, profits, losses, taxes, wages, dividends, etc.

It pretty much looks like we’re all in the financial market, which seems to be the only real market today.

Because money is our main focus point we compare everything against it. So in the end our customer is money, not even a person anymore just money. We are looking at the money walking into the door, we target a money segment not a customer segment and as we are refining our strategies we manage to offer less and less for more and more money.

No wonder businesses are collapsing and customers are fed-up with bad service and high prices.

You think I am over the top here?

Let me challenge you to a test:
For one day only forget all prices for your products and services, instead ask your clients to pay what they thing your offers are worth.

This can work for any business, from coffee shop to insurance broker.

What do you think would be the result of this?

Of course you run the risk of making less money, but if so, why do you think that could be? Maybe your customers would pay you more, because they think what you offer is amazing.

Do your customers think your services or products are worth the money? If not, what would that tell you?

Imagine you would change your business model permanently and work purely on that basis. What would you need to change in the way you work, in your services or your products to make money?

Would your main focus still be the money, or would it be your customer and the value you provide?

I think it is time when talking about your business to talk about the great value you provide to your customers, how happy they are and how much your services have changed or affected their life instead of talking about how much money you’ve made.

In the end, the one thing you have the biggest influence on is the service you provide and that is the easiest to change, improve and build on.

So stop worrying about money and start looking your customer in the eye and provide an amazing service. You customer will thank you for it, most likely by giving you some money.

If you take on my challenge, let me know how it went. You might be really surprised of the impact you will have in your market and with your customers.

Enjoy the ride.



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