Over the last 2 years I have worked with a range of people wanting to start a business with varied results. Some went really far, started their business and are doing well today. Some never got it off the ground.

At this time of the year I think about my goals and ambitions and start planning for the coming year. Going through the results I feel this last year something was very different. I don’t feel that I made much headway or that I made a difference. Something is missing.

I am back on my drawing board, reviewing my results, trying to figure out where I can improve.

[bctt tweet=”Being a business coach means to help my clients to run a successful business” username=”entr_academy”].

It means to show and prove to them that it can be done. It means to create a positive impact that changes their lives.

If that is what I really want and work for, why do I achieve this with some and not with others?
What can I do different and will I really have any impact on the results at all?
What kind of relationship did I have with my clients?

I worked with lots of different people from students, young professionals, housewives or house-men all the way up to pensioners. I love this very much, but it makes it difficult to filter out what really works and what doesn’t, because each group has different requirements. I don’t believe that age, profession or education makes a big difference in anyones ability to succeed, but I do believe that it is much more a question of believing in yourself. Also being at the right stage of your life and the environment your living in are major factors. This will have a strong impact in anyone’s decision to start a business and their chances of success.

Looking at the variety of clients I had, I decided to be more precise and to niche-down in my choice of clients. It is time to make a decision with who I want to work the most.
First I need to be clear what it is I want to achieve and what I expect from myself:

  • I want to make a real difference to the world and the people living in it.
  • I want to be part of a movement towards a positive change in this world
  • I want to do this through education and training
  • I want to measure my success in people not in money
  • I want to be part of my client’s journey, become a friend and learn from them.
  • I want to be an artist, extraordinary in my trade, growing and enjoying the process

The next step is to design the client I would love to have: someone who…

  • has similar ambitions and ideas and is ready to achieve something
  • understands that the right skills and talents can be of real value for others
  • is ready to go
  • sees learning as a life-long process
  • measures success in more than just money
  • wants to make a difference

All that is left now is to list some points to identify my perfect client:

  • man or woman 25 to 40 years old (Age)
  • English or German speaking (Communication)
  • socially active (Environment)
  • independent mind and acts accordingly (Mindset)
  • physically active, sport of any kind (physical health)
  • enjoys a challenge and creates them (competitive)

These points are not scientific. I just feel that I want my clients to be fit, knowing what they want, ready to go and at the right stage in their life. And that is what I came up with. It mirrors mostly the way I would like to see myself and as I have the choice, this is mine.

Now I know who my perfect client should be and I can target this market. I can investigate what my client needs and where my client’s main problems are. I can get in touch and communicate using the same channels my client uses.
I can introduce myself, start creating value and learn how to best serve this market niche.
I can re-design my Website and Social Media profiles to attract my client and I can study and improve my skills to fit my client’s specific needs.

I love it when a plan comes together.

Do you know who your perfect client is?



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