There she is. Your new potential client, the one who could give you the deal of your lifetime.
The things you’re going to do and say now are crucial for your success. You know that the first 20 seconds count to get the interest you need.
Are you prepared for such a situation?
In my experience most people are not prepared at all. Most can talk for hours and still don’t come to the point.
This is one of the first things I go through with my clients. It is not so much that you might come into such a situation, but more for yourself. You need to know what you’re doing, why you’re doing it, how you’re doing it and for who you’re doing it. If you don’t know that or can’t bring it over, how will you expect anyone ever getting excited about the things you do?
Every elevator pitch needs to answer 4 questions:
What – What is your product or service? (Name, type and category)
Why – Why are you selling this product and service? (The problem you’re trying to solve)
How – How are you solving the problem? (The solutions your product provides)
Who – Who benefits from the solutions? (Your target customer)
Lets take an example:
I’ve developed an online learning platform (What). It is designed for anyone who’s thinking about starting a business (Who) and is looking for support, guidance and a place to improve ones skills (Why). It provides training videos, webinars, a Q&A section, one-on-one coaching sessions and gives access to hundreds of valuable resources (How).
The goal of an elevator pitch is to create interest. We want to get attention and create some excitement.
If you haven’t created your pitch yet, today is the right time to do so. Put it on your task list with the highest priority and get on it as soon as possible.
I would advice to answer each question separately in a short sentence and then put them together in the order it flows easiest.
Use sticky notes if you have multiple answers to each question. Play with the order but only use one answer for each question.
Avoid going into too much detail. Pick the strongest points and stick with them.
Test your pitch as much as possible and refine it on the way. Again, avoid to get into too much detail and allow the listener to find her space.
I am sure once you got your pitch working your confidence level will go up a lot and you’ll become eager for a chance to use it.
Here is my question to you: What do you do?
Use the comment section below and tell me your pitch!
Also read: How to start a business the right way