Platform – Get noticed in a noisy world, is a book about creating a platform to promote yourself and your business. Michael Hyatt has written a few books in the past and is well known within the productivity movement. In this latest book, he guides you through the system he’s created for himself. He talks about his business and technical setup that helps him to promote himself and his business. He initially comes from a publisher background and almost everything he does is based around it. However, he also describes his way of using Social Media and gives step-by-step advice on how to set it all up.
Some of the things he mentions are very basic but helpful. I can’t get around the feeling that some of it is a bit outdated, but for a beginner, it is excellent advice. Of course, he recommends a lot of products in which he is personally involved or otherwise related (affiliate). I would recommend this book to anyone who is just starting. For me, it was a perfect reminder to get back to the roots and rethink my strategy.
From the book:
“Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distils it all into clear, proven paths. You just need Platform.“
By Michael Hyatt, published 2012