What do you do?

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So, this podcast is for anyone who is struggling to figure out and clearly define what it is they’re doing and explain it to others.

I’ve had an interesting experience with a gentleman who came to see me and complained that other people didn’t want to listen to him talking about his business. So, that’s when I explained the three crucial factors we needed to consider when explaining a business:

  1. It has to be easy to understand;
  2. It has to be something you can do;
  3. It has to be something whoever you speak to is interested in.

That way, you make it clear and concise and quickly make it more approachable even to people who have nothing in common. Just having an idea and expecting others to see it the way you see it is difficult and next to impossible. You have to put it in a form that speaks to people. It’s simply impossible to expect others to fully understand and engage with the idea just because it’s yours and you feel close to it.

I also mention some possible struggles people face when they start their own business and then start questioning everything they do. It’s easy to lose yourself in the idea of what success means. Success is not the business you have but what you believe it will be.

So, I hope I have intrigued you enough to look into our podcast, and if I have, feel free to share your opinions and experiences in the comments below.

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