How To Stay Motivated As A Start-Up

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Celebrating Success, motivation

Starting a business is quite a task. There is so much to learn, to do and to take care of.
Starting-up can be quite draining and leave you without any motivation or drive to keep going.
All first-time start-ups go through that process. If that is you, you’re certainly not alone.
What if I would tell you that this doesn’t have to be like that? Starting-up can actually be really fun and very rewarding.

Do you want to know how this works?

To understand motivation, you need to understand the following points. Stick with me and it will become clear.

The first thing to understand about starting-up your first business is that you are going into completely new territory. You haven’t learned yet which of all the things out there are important and which ones are not. That uncertainty is what makes it so difficult. It also causes new start-ups to get distracted and lost on the way.

Experienced entrepreneurs face exactly the same problems, but they learned to identify the important things to do and concentrate on those only. But how do they do that?

All successful entrepreneurs understand the concept of success:


They are very clear about what they want to achieve. They understand that if they want to go anywhere they need to be very clear where that is. It can’t be fuzzy, it has to be clear.

This doesn’t mean it might not be adjusted over time, but at any given point is has to be clear. They really understand the importance of a goal. They know that a goal has to inspire them and that they need that picture in their head.


They have created a very straight forward plan on how to go towards their goal. Most successful entrepreneurs I know to work with a weekly and monthly plan. It clearly describes each task and it’s expected result. They might not know exactly if that plan will work, but they understand that as long it is not written down and aligned with everything else, it will never work.

They understand that planning is not just time management, but also resource management. If there is no money or people to do the job it can’t be planned. The planning provides the step by step process as it is known at the time to achieve the desired goal.


Every day they focus 100% on the result to be achieved on the day. The plan is set and all it needs now is to focus on the execution. That means being ready for it and very clear about the expected result.


They are relentless when it comes to getting things done and will do whatever it takes to finish the task. That is probably the easiest part. They’ve got a list in front of them and do what it says, ticking off the tasks when completed. There’s a lot talked about task management, but it all points into one direction: Getting things done. They do first concentrate on the result of the task and in the second instance on how.


Every week and month they check the results of their work with the plan to make sure that they are on the right track. This is the most undervalued part. If something didn’t work out most new starters don’t want to think about it because they see it as a negative on their person. Experienced entrepreneurs don’t put themselves above the plan, but see themselves as part of the plan.


Anything that didn’t work out for whatever reason will be noted and put towards the next week or month planning. If something, including themselves, stops the process, they need to adjust the plan either for training and development or look at other resources to get that part done.

Many people think that they need to be motivated to get going, but the reality is the other way around.

You become motivated by getting things done!

This in return will give you the right attitude and drive to become better every week. The importance is to get things done.

Another thing really successful entrepreneurs understand is the importance of working on the business and not in the business. This means they understand that they are just a part of the business and not the business itself. This tends to be a difficult subject to understand for many new entrepreneurs.

The idea behind it is not to make decisions depending on yourself as a person. They see the business as an entity on itself and make a decision on that base. They understand that they are an employee in their own business and are treated the same way as any other employee would be treated.

They are there to do a job and to do it well to bring the company forward.

Motivation is created through focus and action based on a clear plan to achieve a desired goal.

If you implement that strategy you’re going to fly and make things happen.

Enjoy the ride

John Di Stefano

An entrepreneur at heart and founder of the Entrepreneur Academy in Brussels, Belgium. He is teaching and supporting entrepreneurs in the skills every entrepreneur needs to create a better life for themselves and the people around them.

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