if you decide to go it alone, you will need to become seriously analytical about your business. You also need to be ready for action, immediate action, no delay. It’s going to be like jumping into cold water, getting straight out again, write down the temperature and describing the general feeling and the result of the jump.
What would you do for a friend who’s always moaning that there’s never enough hours in the day? Buy him a clock? Nice idea, but not the ideal solution as it would only help him watch the passage of time. Dig a bit deeper and you’ll discover what your friend’s real problem is. And then you’ll be able to create the best solution to the problem.
Business ideas often come to us at the strangest times and in unusual places. In your mind you can see that great idea coming to life, what it will look like and how it will work. You can’t wait to get started. But before you get too excited, step back. Identify if you’re idea actually solves a problem and that it’s something that people are willing to pay you for. Your research will tell you if it’s a valid business idea!