Tag: niche market

Career choices after 40

You don’t have to be an under-achiever or unhappy with your work. But there comes a time in life when you start to get those niggling thoughts about a new challenge. How would you prepare to change your career for the better?

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Best Small Business Trends

Find your niche and find your fortune. Well, as we all know, it doesn’t necessarily work like that. Besides, as entrepreneurs, it’s not about the money. It’s about the value we create. But which niche is right for you? John di Stefano takes a look at where the savvy start-up might be heading to solve tomorrow’s problems.

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The Art of Positioning

Finding your niche means much more than coming up with a business idea. You need to be absolutely clear about the value you will be creating for your customers and define your target market with precision. Get your positioning right – and your customers will love you!

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Accountability equals success

Being accountable means so much more than simply reporting back. It’s all about taking responsibility and being driven by your own motivation to meet the goals of your business. Accountability also breeds success. But who are you accountable to if you’re a solopreneur?

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How to identify your niche market?

Identifying your niche market is a very important part of your start-up journey and one of the main deciding factors for the direction and success of the business. To better understand the idea of niche marketing you need to decide what is going to work best for you from the beginning.

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