I’ve been an entrepreneur for the past 30 years and during that time I’ve started eight businesses and am currently working on business number nine.
Find your niche and find your fortune. Well, as we all know, it doesn’t necessarily work like that. Besides, as entrepreneurs, it’s not about the money. It’s about the value we create. But which niche is right for you? John di Stefano takes a look at where the savvy start-up might be heading to solve tomorrow’s problems.
Finding your niche means much more than coming up with a business idea. You need to be absolutely clear about the value you will be creating for your customers and define your target market with precision. Get your positioning right – and your customers will love you!
Being accountable means so much more than simply reporting back. It’s all about taking responsibility and being driven by your own motivation to meet the goals of your business. Accountability also breeds success. But who are you accountable to if you’re a solopreneur?
Identifying your niche market is a very important part of your start-up journey and one of the main deciding factors for the direction and success of the business. To better understand the idea of niche marketing you need to decide what is going to work best for you from the beginning.
In some shape or form, entrepreneurs have been part of the fabric of society for millennia. But how do we define who is and who isn’t an entrepreneur? By definition, it’s not easy: the role of the entrepreneur has evolved through the years. Not just as a part of society, but actually shaping the world that we live in. However you look at it, life as an entrepreneur is all about value!
Want to get rich? Then don’t count on it if you thinking of becoming an entrepreneur. Of course, if you’re successful you can live the life you want to lead. But if it’s not about the money, what is it all about?
Far from being an anachronism, the ‘job for life’ approach still has its appeal: working for one or two companies until retirement age and then living off a pension. But the ‘way of work’ has changed significantly in recent years in tandem with new generations of business minds. And whether starting out on our own or choosing the corporate lifestyle, there’s an entrepreneurial mind in us all.