If you want to know how to introduce a product into a market without getting lost while reducing the risk immensely, this book is for you. It guides you step by step through the process and explains each step in detail. I have used Eric’s process many times, and I know, if done right, it works.
It is a highly recommended read for any entrepreneur!
From the book:
“The Lean Startup provides a scientific approach to creating and managing startups and get the desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.“
by Eric Ries, published 2011