Behave Ethically & Think Sustainably

Behave Ethically & Think Sustainably

Main goal: Assess the consequences and impact of ideas, opportunities, and actions

Being able to assess the impact your ideas and related actions might have in the short- and long-term is part of being a successful entrepreneur. You want to be in business for a long time. Therefore it makes sense to look for possible impacts of your actions in the foreseeable future before they bite you.

This isn’t always easy to do, but something you can learn. Aligning your actions and their outcomes with the future you like to see is the first step in the process.

Always keep in mind, that whatever future you decide on, your children will have to live in it. Looking at the possible impacts and adjusting as information comes in, requires a skilled eye. This Subject includes these core skills:
  • Behave Ethically
  • Think Sustainably
  • Assess Impact
  • Be Accountable
Let’s look at each skill and see what each level will bring you:

Behaving Ethically

Level Ability
1 I can recognise behaviours that show integrity, honesty, responsibility, courage and commitment.
2 I can describe in my own words the importance of integrity and ethical values.
3 I can apply ethical thinking to consumption and production processes.
4 I am driven by honesty and integrity when making decisions.
5 I can argue that ideas for creating value should be supported by ethics and values relating to gender, equality, fairness, social justice and environmental sustainability.
6 I can take responsibility for promoting ethical behaviour in my area of influence, (for example, by promoting gender balance highlighting inequalities and any lack of integrity).
7 I make it my priority to make sure that ethical behaviour is respected and promoted in my area of influence.
8 I take action against unethical behaviour.

Think Sustainably

Level Ability
1 I can list examples of environmentally friendly behaviour that benefits a community.
2 I can recognise examples of environmentally friendly behaviour by companies that create value for society as a whole.
3 I can identify practices that are not sustainable and their implications for the environment.
4 I can produce a clear problem statement when faced with practices that are not sustainable.
5 I can discuss the impact an organisation has on the environment (and vice versa).
6 I can discuss the relationship between society and technical developments, relating to their implications for the environment.
7 I can choose adequate methods for analysing environmental impact based on their advantages and disadvantages.
8 I can contribute to self-regulation discussions within my sector of operations.

Assess Impact

Level Ability
1 I can find and list examples of changes caused by human action in social, cultural, environmental or economic contexts.
2 I can tell the difference between the impact of a value-creating activity on the target community and the broader impact on society.
3 I can identify the impact that taking up opportunities will have on me and my team, on the target group and on the surrounding community.
4 I can identify stakeholders who are affected by the change brought about by my (or my team’s) value-creating activity, including stakeholders who cannot speak up (for example, future generations, climate or nature).
5 I can analyse the implications of my value-creating activity within the boundaries of the system I am working in.
6 I can define the purpose of the impact assessment, impact monitoring, and evaluation of impact.
7 I can choose ‘measure indicators’ to monitor and assess the impact of my value-creating activity.
8 I can carry out an impact assessment, impact monitoring, and impact evaluation on my value-creating activity.

Be Accountable

Level Ability
1 N/A
2 N/A
3 N/A
4 I can tell the difference between accounting for use of resources and accounting for the impact of my value-creating activity on stakeholders and the environment.
5 I can tell the difference between input, output, outcomes and impact.
6 I can discuss a range of accountability methods for both functional and strategic accountability.
7 I can use accountability methods that hold me responsible to our internal and external stakeholders.
8 I can design ways to be accountable to all of our stakeholders.


If you are interested in learning and practising this skill group, please use the form on this page and tell us about it. We use this info for our planning for future programs and we will keep you up-to-date about it.

Find out more