A must have for any Business Owner, but I believe even more important for start-ups. It’s the sequel to the book Business Model Canvas. This is the bible for anyone running a business. The Business Model Canvas replaced pretty much all other business planning tools on the market. I advise all of you to buy this book and work with it all the time.
Highly recommended read for any entrepreneur!
From the book:
“Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.”
by Alexander Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith, published 2014