This Q&A session focuses on target markets. I talk about defining them, knowing who the right people are, choosing the perfect customer. I also share my own experience and how I came up with a solution, and so on. Many start-ups seem to struggle with these questions, so if you are one of them, I hope this video answers some of your questions.

The question I got for today is: “How do you define your target group, and how do you know who are the right people?”

Based on your business, you will have different target markets, of course. So, I explain the two main types of businesses there are and what customers they attract.

As a business coach, I also share my take on deciding which group to target and how to do it, and also why I choose to focus on finding one ideal customer instead of targeting as many people as possible. However, there are steps you can take to clearly define what you want to do and which way you want your business to grow.

I am looking forward to hearing what you think about this topic. How do you find your target market? Leave a comment below.