Why Being Authentic Is Good For Long-Term Success

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If you’re running a business or thinking about starting one, it’s more than likely that you’ll be hoping for the long-term success of your venture. If it goes well, you won’t really want it to end soon, right?

The point about doing something long-term is that the things you will do until the end is what drives your success and gets you there. And this is what you will spend most of your time on.

However, if this is something you dread or just don’t like to do, you’re in for a long period of struggle. But if it’s something you enjoy, you’re very likely to have the best time of your life until you reach the point of total success, if you ever want to get there!

Shape your own future

But how can you anticipate the way you’ll feel about it in a few months or years? You can’t really. So many things can change, need adjustment and that might change things.

The one way I found to avoid that situation is by being authentic to yourself. If you do whatever you do the way you are, it feels natural, even if it is something different or new. It can even be a great way to discover new things about yourself.

Being authentic doesn’t mean to put a stamp on it like that is you and that’s it. Like everything else you evolve as well, you grow and change, developing yourself to become a better you.

What I mean with being authentic is being aware of what works for you, the feelings you have and being proud to change in the direction you thrive at – and not to pretend to be someone you’re not.

Let’s take an example. Say you aim to become the best plumber in your area. This is your goal and the direction you’re looking at.

What you definitely shouldn’t do is try to pretend to be that person already but be unable to deliver. You’ve never gone through the process to get there. You lack experience, knowledge, connections and brand to even think about pulling it off. You haven’t even figured out what “being the best” means. You just think of superlatives without relation to reality.

I can see this all over the place. Just look at some of the websites of young businesses. Their sites look like they have been in business for the past 20 years.

What is the point of that?

Get to know the here, the now and yourself

The idea must be to have a goal set but to know where you are now and start from there. It’s about being who you are, being authentic.

Think about it. Who says that copying some other companies and pretending to be on the same level is what your customers want? Why not use your young mind and spirit to your advantage and turn the game around?

This will give you the chance to create something new, to become the new wave in your business area. Yes, you don’t have the experience – but you have the drive, the flexibility and the motivation to turn your market around and serve your customers in a way none of the long-establish companies can.

Be authentic, be you and be proud of yourself.

If you find that authenticity, then you’ll never mind getting up in the morning and creating happy customers. Think about it. If that is you, do you ever want it to stop? I guess not.

This is what business is about. Being ‘you’ every day and having an amazing time with it.

If you’re a start-up – or fed up with your current business and tired of the hustle – take a step back and reflect. Is what you’re doing in line with who you are? If not, what needs to change to make you get up and have fun with it?

Be authentic, be yourself!

John Di Stefano

An entrepreneur at heart and founder of the Entrepreneur Academy in Brussels, Belgium. He is teaching and supporting entrepreneurs in the skills every entrepreneur needs to create a better life for themselves and the people around them.

This Post Has 2 Comments

  1. Jasmeet Singh

    Authenticity is fading in today’s world. In the race to being rich, most of the entrepreneurs or younger generation try to build a life like another great entrepreneur but don’t know the process behind it. Yes, one should have idols they would like to be one day, but it doesn’t mean imitate them. What you should try to do to like them is how they do it, what routines they set? One can be authentic by creating value in today’s world or the business they are starting. You don’t have to do something revolutionary, just see to it the business you are starting how can you provide more, what changes you can do that other competitors don’t have?
    Long-term planning is always good then short-term gained bucks.
    This article really created value for me and future entrepreneurs.

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