Why giving up is not an option

Why giving up is not an option
changemaker, entrepreneur, extraordinary, extraordinary minds, goals, start, start-up, startup, time management

I’ve just been reading an article in which it clearly stated that if your business doesn’t make any money right at the beginning you won’t make it and you should stop before you go too far. The author of that article made a good case, if…

I will come back to this if in a minute, but let’s first make some things clear.

Anyone – and I mean anyone – who starts a business will have to work hard. Most (99%) will take more than three years before they are out of the red numbers and can even start thinking about paying themselves. If you don’t believe me, you will be in for a surprise. Most (80%) will give up a long time before that having lost a lot of money and time on the way.

Why is this?

Most start-ups are not business people. They decide on the one thing they want to do and because of circumstances choose to do it as a business. Maybe they can’t find a job, are trying to re-invent themselves or whatever other reason they might have.

When you’re in that position, you will struggle to make that business work but, at the same time, you’ll be probably the only person who will ever make it. This is because you don’t know if your business will work. Most likely you won’t even know how much money your business needs to make. Most just start and hope for the best. And as a passionate entrepreneur, let me tell you there is nothing wrong with that!

Putting the extra into the ordinary

Extraordinary things are not common. They are extraordinary because they’re either very rare or don’t exist yet. Anything that is created requires two things, the creator and the creation. The creation will always be influenced by the creator and therefore in itself unique. Maybe it doesn’t work out, but if it does, nobody else but you could have made this work.

Let’s get back to the ‘if…’

When reading articles like the one mentioned at the beginning, I can tell that the author is not an entrepreneur. First of all, money is just one of the many measurements for success: an important one but by far not the only one. I call them managers. A manager deals with given facts looks at ways to measure progress and reduces uncertainty to the minimum. Managers are not good entrepreneurs, because they don’t create anything, but deal with what is given.

Conversely, an entrepreneur has no clue what to expect and will try the most amazing things without any reason or back-up. Sometimes this creates something unique. Something nobody would have expected. And yes, most times it doesn’t work out.

If you train for an MBA, you don’t study to become an entrepreneur; you study to become a manager. This is not the same. A manager will close a business down if it doesn’t go to plan. An entrepreneur doesn’t have a plan. He or she loves what they do and enjoy every minute of it.

It’s not just about the money

Of course, money is the most common measurement for value today, and we can’t get around making money if we want to survive. This is why so many people give up. Often they have no choice. Some countries test the minimum income for anyone at this moment, and I genuinely hope that if the money matter is sorted, more people will start creating some amazing things for all of us.

Without these entrepreneurs, our life would not be what it is today. Many things we take for granted only exist because of those incredible minds. We need the entrepreneurs who don’t give up and the ones who do. We need them all. But most of all, we need the real entrepreneurs and changemakers, driven by passion, curiosity and willingness to take the challenge.

If that is you, I dare you not to give up. Find like-minded people and support each other. For a start, you could join us here at the Entrepreneur Academy.

We’re here to help you create something extraordinary and change the life of the people around you for the better.

So, what are you waiting for?

John Di Stefano

An entrepreneur at heart and founder of the Entrepreneur Academy in Brussels, Belgium, this site is run by John di Stefano, teaching and supporting entrepreneurs to learn the skills every entrepreneur needs to create a better life for themselves and the people around them.

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