Why Other People Matter Most

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Running a business isn’t something you can just do on your own. You need customers, partners, suppliers and many other people around you to make everything tick like clockwork.

But it isn’t just the business side that other people value. It’s mainly you – and yet we all need each other to live a fulfilling life.

If you go to the gym on your own and do your exercises or training, than this is great – but I wouldn’t call it fun or leisure. These things we can only have with others. If you go to the gym with friends and work-out together, it all becomes a very different game and you will most likely keep doing it for far longer than going on your own.

There’s a lot of research out there in the realm of relationships and the impact friends and family have on one’s life. And today we know that happiness depends a lot on your outside connections.

“If you want to be happy become a friend to others”

It sounds a bit like a bumper sticker, but it has been proven over and over again. It becomes even more obvious as in society we seem to close ourselves up more and more. Just use some public transport and you will see most people engaged on their phones watching a movie, playing a game or browsing Social Media. The thing is, that phone does not replace real people and does not provide real happiness.

Coming back to business, this trend can also be seen as a real advantage.

Imagine acting against that trend and the impact this will have. We as humans don’t change as quickly as our technology does. We might live with it and adjust, but it will have consequences and we’ve already seen this happening over past 10 years. Depression is on the rise and not just a bit, but with overwhelming impact and growing fast.

For you that means your customers are distancing themselves from you more and more. If your aim is to bind your customer to you and your business, you need to create real connections, not some app. I believe this is a real opportunity in the right direction. Let’s face it, our markets change so fast today, its very hard to keep afloat to stay in the market. This has nothing to do with the technology or products and services you offer, but everything with the type of connection you have with your existing and potential customers.

No fun in number crunching

Many businesses became detached from their customers some time ago. Now they’re more interested in data such as followers, likes and other stats. This might give them an insight into the behaviour of their customers, but it does not create a connection. And only good connections make good customers.

If you stop for a moment thinking about sales, numbers and fake interactions and start looking at the people, you will see a very different picture. When was the last time you did something for your clients without thinking of sales. Just to connect and build a relationship. This is exactly what will give you the edge – and more fun and happiness with it.

For most companies, people connections are managed under the name of Branding. A brand is something people believe in! That is the theory. I believe this is only a very small part in connecting with people, but interestingly it’s the part that many companies spend most of their marketing budget on.

I’m not saying that all these apps and Social Media are a bad thing. We just haven’t learned yet how to use those to create real connections to real people. This will be the challenge over the next couple of years.

If you start today looking at all these new technologies as ways to create real connections you will be miles ahead in your market.

If you would like to connect with us, we will welcome you as a friend. Let’s connect 🙂

John Di Stefano

An entrepreneur at heart and founder of the Entrepreneur Academy in Brussels, Belgium. He is teaching and supporting entrepreneurs in the skills every entrepreneur needs to create a better life for themselves and the people around them.

This Post Has One Comment

  1. Jasmeet Singh

    Real connections build better businesses and better relationships.
    I have learned this in my 10 years of entrepreneurial journey, even though digital marketing is taking its rise, there’s no beating to how much real connections and trust can perform higher for businesses as well as personal lives.

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