It took me a long time and lots of failures to understand why I can’t do it on my own. If you want to be successful in anything, you need others to help you. There is just too much to do, too many things to think about.
An entrepreneur works in complete uncertainty. It is not much she or he can rely on. Everything is just a hypothesis, and it is the job of an entrepreneur to find out which of the hypotheses are fact and which are fiction.
Let me give you an example.
When working and living in the UK, I found that many hairdressers were freelancing in several different salons. It is partly because the hairdressing business is divided into two sections, the work-space providers and the service providers.
The service providers are the hairdressers, and the work-space providers are the salon owners. Suppose a hairdresser has a client in a specific area, s/he books a work space for the day in a shop in that area and arranges to meet the client there. The work space has everything the hairdresser might need. I leave the rest for your imagination.
Sensible talk, not idle gossip
This system works very well in the UK, and I am sure (hypothesis) a similar template works in other countries. But being convinced of – or believing something – does not make it fact, however much I think this will work. As an entrepreneur, I need to speak to people involved in this business to find out. So going to hairdressers and asking if they would be interested in renting some of their spaces to other hairdressers might give me some information. Maybe even talking to the big guys from L’Oréal or other brands might be a solution. However, I need to speak to people.
Now I have an idea, but I am not a specialist in this segment, and there might be lots of reason why this won’t work. To find that out, I need to surround myself with people who know that business and help me, either by providing information or helping me get things going.
Inspiring ideas for business
This idea alone can inspire lots of other business ideas. Think about an application that allows participating people to book the space online. A sort of calendar/client/work-space booking facility. I leave it to you to think of many more.
Now translate this into other business areas. How about office or meeting spaces, or how about a meet-up space planner?
Before you rush off with one of these ideas, remember these are just hypotheses, and you need to find out if they can become facts. And for that, you need to ask questions to other people.
Don’t be afraid of anyone stealing your ideas. Being successful requires much more than just having an idea – and it’s a long haul in which many people are not willing to go the distance.
Always remember that an entrepreneur is a ‘people’ person. She or he needs the skills to work with people and motivate not just themselves but also everyone around them. The better an entrepreneur is as a people’s person, the easier it will be to succeed.