You need to be an entrepreneur, if you want to or not!

You need to be an entrepreneur, if you want to or not!

Over the last 10 years business and the job markets have changed substantially. Even before the 2008 crises companies struggled with fierce competition and reduced profit margins. The fear of loss of contracts was passed down the rankings and spread to most parts of the employment sector.
Managers realised that they had to change the way they work, but nobody really understood how to do this and most still don’t.
Companies were used to build on their experience alone and concentrated on streamlining internal processes to save money and increase profits. Entrepreneurial thinking from employees was not wanted. It was a disturbance and could not be allowed.

Over the last 20 years business became more project oriented and as all projects have a start and an end date. The current model of long-term contracts and employment does not fit this approach.
This is causing a shift in working patterns and requires a total rethink from companies and employees alike.

It became clear that the old concept does not work anymore.

The idea of working for one or two companies during 40 years, then retire and live off your pension is not working today. Neither the companies nor employees can afford this.

For many companies this is a major problem. They can’t rely anymore on expertise and experience alone. The competition is huge and customers asking different questions. They want to know what they will get for their money. They also don’t want to be tied in to long-term contracts with long-term financial obligations. Customers want their problems solved and not buy a product or service.
The argument of 20 years experience does not count anymore, neither for businesses nor job seekers

In the last 5 years entrepreneurship has become the big word all around the world. The common believe of an entrepreneur as a person starting up a business, working hard, taking huge risks and if she is lucky will make it, is an urban myth.

Let me give you the right definition: An entrepreneur is a person who decides what she wants in her life and keeps achieving her objectives.

This can be applied to any person today. Independent of their age, gender, social status or colour.
It is not enough anymore for a job seeker to study, get good grades and send a CV to as many companies as possible. Today you need to apply entrepreneurial thinking to this. The job seeker searches specifically for companies or organisations where she can be of best service. Where she can help best to achieve the companies goals and by doing so achieve her own goals. This requires her to get to know the company, ask the right questions, but most of all she understands her own value for that company and how to apply it. She understands where she needs to improve to be able to provide better value and has a strong interest in doing so.
The same goes for any business. As a business you need to understand your potential customers and you need to know how you can help best solving their problems. A business also needs to improve all the time and have a strong interest in doing so.

Once all parties (job seeker and business) found that level, a project-partnership can be formed and that will be (and in many cases already is) the new form of employment.

It all comes down to your ability to help others consistently. That defines your value in the market as a business or an employee.



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